Description: Crossing The Chasm - Marketing and Selling High-Tech Products To Mainstream Customers. This book is a valuable resource for anyone interested in marketing and selling high-tech products to mainstream customers. Written by Geoffrey A. Moore, it provides insights and practical strategies for crossing the chasm and achieving success in this challenging market. The revised edition, published by HarperCollins in 1999, is a must-have for anyone in the technology and engineering, business and economics fields, as well as those in marketing, sales, and general management. With 256 pages, this trade paperback is a comprehensive guide to the topic, covering everything from the basics to the advanced strategies and tactics needed to succeed. Condition: USED; GOOD
Price: 3.5 USD
Location: Morgantown, West Virginia
End Time: 2025-01-05T23:11:40.000Z
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Brand: Unbranded
Publication Year: 1999
Format: Trade Paperback
Language: English
Book Title: Crossing The Chasm
Author: Geoffrey A. Moore
MPN: Does not apply
Features: Revised
Publisher: HarperCollins
Genre: Technology & Engineering, Business & Economics
Topic: Marketing / General, Technical & Manufacturing Industries & Trades, Management, New Business Enterprises, Sales & Selling / General
Number of Pages: 256 Pages
