Description: Events and Festivals : Current Trends and Issues, Hardcover by Robertson, Martin (EDT); Frew, Elspeth (EDT), ISBN 0415449189, ISBN-13 9780415449182, Like New Used, Free shipping in the US Events and festivals have an increasingly vital role in our leisure lifestyles. We recognize them as part of our lives. For some, they are a very significant part of our lives. The network of festivals and events that either adorn the world now, or are planned for the future, can both serve to motivate new visits as well as enhance the lives of the people who live in – or near – the host area. They are also dynamos of cultural development, of sport knowledge and excellence and sophisticated consumption. Such dynamic outputs require dynamic inputs. This book looks at different event and festival cases and forwards separate and current managerial implications and responses to these, with reference to the UK, America and Australia. Both up-to-date and forward thinking, the managerial themes addressed are: Creative Management, Festival and Event audience development, Culture and Community, Event and Festival evaluation. Festival and event types include sport events, art festivals, community events, live music and culinary extravaganza. This book was previously published as a special issue of Managing Leisure: An International Journal.
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Book Title: Events and Festivals : Current Trends and Issues
Number of Pages: 138 Pages
Language: English
Publication Name: events and Festivals : Current Trends and Issues
Publisher: Routledge
Publication Year: 2008
Item Height: 0.7 in
Subject: Earth Sciences / Geography, Industries / Hospitality, Travel & Tourism, General, Holidays (Non-Religious), Advertising & Promotion
Type: Textbook
Item Weight: 16.8 Oz
Author: Elspeth Frew
Subject Area: Sports & Recreation, Social Science, Science, Business & Economics
Item Length: 9.9 in
Item Width: 7.7 in
Format: Hardcover
