Description: Games and Gamification in Market Research : Increasing Consumer Engagement in Research for Business Success, Paperback by Adamou, Betty, ISBN 0749483350, ISBN-13 9780749483357, Like New Used, Free shipping in the US Adamou explains how to design market research questionnaires as games that participants enjoy playing while they generate data. She covers world of understanding, world of design, world of making, and a new market research world. Specific topics include debunking common misconceptions in market research about games and gamification, how games and gamification are used for engagement and data collection outside of research and entertainment, game-based research design: 10 tips for building the right foundation, stakeholder onboarding and preparing to build your game-based survey design, and building a career in game-based research. Annotation ©2019 Ringgold, Inc., Portland, OR ()
Price: 45 USD
Location: Jessup, Maryland
End Time: 2024-11-02T10:26:11.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Games and Gamification in Market Research : Increasing Consumer E
Number of Pages: 360 Pages
Publication Name: Games and Gamification in Market Research : Increasing Consumer Engagement in Research for Business Success
Language: English
Publisher: Kogan Page, The Limited
Item Height: 0.7 in
Publication Year: 2018
Subject: Game Theory, Marketing / General, Consumer Behavior, Research, Marketing / Research
Type: Textbook
Item Weight: 18.8 Oz
Item Length: 9.2 in
Author: Betty Adamou
Subject Area: Mathematics, Référence, Business & Economics
Item Width: 6.1 in
Format: Trade Paperback
