Description: Title: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets Author: Moore, Geoffrey A. Publisher: Harper Business Binding: Paperback Pages: 272 Dimensions: 8.00h x 5.32w x 0.68d Product Weight: 0.48 lbs. Language: English ISBN: 9780060745813 In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption. Ships Fast From The USA! Authorized Dealer {{Overnight Shipping Available (10:30am CST Cutoff Time)}}
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Book Title: Inside the Tornado : Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Number of Pages: 272 Pages
Language: English
Publisher: HarperCollins
Publication Year: 2005
Topic: Business & Economics, General
Item Height: 0.6 in
Illustrator: Yes
Genre: Juvenile Nonfiction, Business & Economics
Item Weight: 7.3 Oz
Author: Geoffrey A. Moore
Item Length: 8 in
Item Width: 5.3 in
Format: Trade Paperback
