Description: Integrated Couponing. a Process-Based Framework for in-Store Coupon Promotion Handling in Retail by Axel Winkelmann Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Couponing is a well-known and old promotional instrument. Coupon-vouchers are used in various countries all over the world for different objectives such as customer retention, market share increase, price discrimination, or market research. Nevertheless, the efficiency of traditional coupon processing is doubted. Many objectives can only be achieved to a limited extent. Most problems of traditional couponing result from the way of coupon treatment. Inefficient ways of distribution and various media discontinuities during the processing lead to negative side-effects such as fault and redemption by wrong consumers. Axel Winkelmann especially contributes to the body of knowledge in the information systems discipline by outlining an efficient framework for integrated coupon processing without media discontinuities. He proposes a conceptualization with special regard to the inefficiency of traditional couponing. His work can be used to facilitate and improve the coupon promotion handling. This book is directed at practitioners and academics in the field of information systems and marketing promotions.Axel Winkelmann studied Business Administration at the University of Munster, Germany and the University of Central England, Birmingham, Great Britain. He works as a Research Assistant at the European Research Center for Information Systems (ERCIS). His research is focused on the development of information systems and conceptual modeling. He received his PhD degree in information systems in July 2006. Details ISBN 3832513477 ISBN-13 9783832513474 Title Integrated Couponing. a Process-Based Framework for in-Store Coupon Promotion Handling in Retail Author Axel Winkelmann Format Paperback Year 2006 Pages 270 Publisher Logos Verlag Berlin GmbH GE_Item_ID:157584338; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 91.07 USD
Location: Fairfield, Ohio
End Time: 2024-09-14T03:12:37.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9783832513474
Book Title: Integrated Couponing. a Process-Based Framework for in-Store Coup
Number of Pages: 270 Pages
Publication Name: Integrated Couponing. a Process-Based Framework for In-Store Coupon Promotion Handling in Retail
Language: English
Publisher: Logos Verlag Berlin
Publication Year: 2006
Subject: Computer Science, General
Item Weight: 63.5 Oz
Type: Textbook
Author: Axel Winkelmann
Subject Area: Computers, Business & Economics
Item Length: 9.4 in
Item Width: 6.6 in
Series: Advances in Information Systems and Management Science Ser.
Format: Trade Paperback
