Description: Invisible Influence: The Hidden Forces that Shape Behavior PRODUCT DETAILS: Product Description In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of Habit If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” ( Publishers Weekly). Review “With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior.” —Robert Cialdini, author of Influence “If you want to know what really influences your behavior, read Jonah Berger’s latest eye-opening book, packed with thought-provoking research, memorable stories, and powerful insights. A terrific read!” —William Ury, author of Getting to Yes with Yourself “As he did with Contagious, Jonah Berger takes us deep beneath the surface of things, with mesmerizing results. Invisible Influence is a book with the power to transform the way we see ourselves and our place in the world.” — Arianna Huffington, author of Thrive “Jonah Berger has done it again: Written a fascinating book that brims with ideas and tools for how to think about the world.” – Charles Duhigg, author of The Power of Habit “From the very first page, this book will change the way you look at yourself—and others. Eye-opening and thoroughly engaging.” — Amy Cuddy, author of Presence “Whether you want to influence others, make smarter decisions, or just better understand the mystery that is human behavior, this book will show you how. A terrific, insightful read.” — Tony Hsieh, CEO of Zappos “Berger offers an engaging guide to the concept of social influence. Berger’s prose is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action.” —Publishers Weekly “Berger picks up where his Contagious: Why Things Catch On (2013) left off to explore why we desire what we do—and more, why we act as we do, politically, socially, economically, and emotionally… he does a good job of distilling scientific insights into easily understood object lessons on social psychology.”— Kirkus Reviews "Jonah continues to be one of the most innovative psychological researchers pub Features: Simon Schuster PAYMENT SHIPPING RETURNS We only accept payment through PayPal. This is to ensure that all of our buyers qualify for eBay Buyer Protection. Most orders are shipped within 1-2 business days with standard shipping and tracking. A tracking number will be posted as soon as the item has shipped. Please make sure to provide the correct shipping address during checkout as the address cannot be changed afterwards. We are not responsible for any incorrect or undeliverable addresses. We do not ship to PO/APO Boxes. We offer easy returns on most items within 30 days of delivery for a full refund.
Price: 32.09 USD
Location: Jenks, Oklahoma
End Time: 2024-10-25T07:45:46.000Z
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Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
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Brand: Simon & Schuster
MPN: Does not apply
Type: ABIS_BOOK
PartNumber: 44159863
Edition: 1
Book Title: Invisible Influence : the Hidden Forces That Shape Behavior
Item Length: 8.4in.
Item Height: 0.9in.
Item Width: 5.5in.
Author: Jonah Berger
Format: Hardcover
Language: English
Topic: Consumer Behavior, Decision-Making & Problem Solving, Body Language & Nonverbal Communication, General, Movements / Behaviorism, Marketing / Research
Publisher: Simon & Schuster
Publication Year: 2016
Genre: Psychology, Business & Economics, Social Science
Item Weight: 13.6 Oz
Number of Pages: 272 Pages
