Description: Further DetailsTitle: App SavvyCondition: NewSubtitle: Turning Ideas into iPhone and iPad Apps Customers Really WantISBN-10: 1449389767EAN: 9781449389765ISBN: 9781449389765Publisher: O'Reilly MediaFormat: PaperbackRelease Date: 11/16/2010Description: How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.* Learn about the App Store and how Apple's mobile devices function * Follow guidelines for vetting and researching app ideas * Validate your ideas with customers -- and create an app they'll be passionate about * Assemble your development team, understand costs, and establish a workable process * Build your marketing plan while you develop your application * Test your working app extensively before submitting it to the App Store * Assess your app's performance and keep potential buyers engaged and enthusiasticLanguage: EnglishCountry/Region of Manufacture: USAuthor: Ken YarmoshGenre: Computing & InternetRelease Year: 2010 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: App Savvy
Title: App Savvy
Subtitle: Turning Ideas into iPhone and iPad Apps Customers Really Want
ISBN-10: 1449389767
EAN: 9781449389765
ISBN: 9781449389765
Release Date: 11/16/2010
Release Year: 2010
Country/Region of Manufacture: US
Genre: Computing & Internet
Number of Pages: 352 Pages
Publication Name: App Savvy : Turning Ideas Into iPad and iPhone Apps Customers Really Want
Language: English
Publisher: O'reilly Media, Incorporated
Publication Year: 2010
Item Height: 0.8 in
Subject: Software Development & Engineering / General, Marketing / General, Hardware / Mobile Devices, Programming / Macintosh
Type: Textbook
Item Weight: 18.1 Oz
Item Length: 9 in
Subject Area: Computers, Business & Economics
Author: Ken Yarmosh
Item Width: 6 in
Format: Trade Paperback