Description: Further DetailsTitle: Marketing StrategiesCondition: NewSubtitle: New Approaches, New TechniquesEAN: 9780080425726ISBN: 9780080425726Publisher: Pergamon PressFormat: HardbackRelease Date: 08/25/1995Description: Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from "Long Range Planning - The International Journal of Strategic Management" reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is a holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 156mmItem Width: 19mmItem Weight: 610gContributor: Malcolm McDonald (Edited by)Author: Malcolm McDonaldGenre: Business & FinanceBook Series: Best of Long Range PlanningRelease Year: 1995 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Marketing Strategies
Title: Marketing Strategies
Subtitle: New Approaches, New Techniques
EAN: 9780080425726
ISBN: 9780080425726
Release Date: 08/25/1995
Release Year: 1995
Country/Region of Manufacture: GB
Contributor: Malcolm McDonald (Edited by)
Genre: Business & Finance
Number of Pages: 308 Pages
Language: English
Publication Name: Marketing Strategies : New Approaches, New Techniques
Publisher: Emerald Publishing The Limited
Subject: Marketing / General, Sales & Selling / General, Marketing / Research
Publication Year: 1995
Item Height: 0.7 in
Item Weight: 21.5 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Malcolm McDonald
Item Length: 9.2 in
Series: The Best of Long Range Planning Ser.
Item Width: 6.1 in
Format: Hardcover
