Description: In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win.
Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
Price: 15.88 USD
Location: Avenel, New Jersey
End Time: 2024-11-18T17:28:37.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
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Narrative Type: book
Type: book
Intended Audience: General/trade
Book Title: Onward : How Starbucks Fought for Its Life Without Losing Its Soul
Number of Pages: 368 Pages
Language: English
Publisher: Potter/Ten SPEED/Harmony/Rodale
Publication Year: 2012
Topic: Leadership, Investments & Securities / Commodities / General, Entrepreneurship, Industries / Food Industry, Organizational Development, Corporate & Business History, Business
Item Height: 0.9 in
Illustrator: Yes
Genre: Biography & Autobiography, Business & Economics
Item Weight: 16.2 Oz
Item Length: 8.4 in
Author: Joanne Gordon, Howard Schultz
Item Width: 5.5 in
Format: Trade Paperback
