Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Practical Guide To Understanding Your Pricing Options: Price Your Product Or Service For Strategic ObjectivesISBN13:9781534684461ISBN10:1534684468Author:Imke, Steven (Author)Description:(This is a RePrint) - Pricing Is One Of The Most Unsung Elements Of Marketing Practical Guide To Understanding Your Pricing Options Teaches The Reader How To Price Their Products Or Services Strategically By Implementing The Suggestions In This Book, The Reader Will Be Able To Use Pricing To Not Only Encourage Customers To Buy But To Maximize Their Profit Margins This Book Is Broken Into 3 Parts In The First Part, Pricing Strategies, The Author Describes 14 Pricing Strategies To Drive Specific Customer Behaviors Such As Building Customer Loyalty, Ensuring More Consistent Business Cash Flow, And Encouraging Customers To Buy In Larger Quantities Part Two, Pricing Concepts, Looks At Such Concepts As Price Elasticity And Pricing At The Margins So A Business Has The Tools To Maximize Its Profit Margins The Final Part, Behavioral Economics, Introduces The Reader To Customer Psychology For Example, This Section Looks At How Customers Have An Irrational, Yet Predictable Reaction To Free Products, Decoy Prices, And Fear Of Loss Practical Guide To Understanding Your Pricing Options Is A Concise And Easy To Read Guide Packed With Solid Advice That Will Help The Reader Implement Pricing Strategies To Achieve Specific Business Objectives Binding:Paperback, PaperbackPublisher:Createspace Independent Publishing PlatformPublication Date:2016-03-21Weight:0.18 lbsDimensions:0.11'' H x 9'' L x 6'' WNumber of Pages:52Language:English
Price: 11.26 USD
Location: USA
End Time: 2024-11-28T12:25:17.000Z
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Book Title: Practical Guide to Understanding Your Pricing Options : Price Your Product or Service for Strategic Objectives
Number of Pages: 52 Pages
Language: English
Publisher: CreateSpace
Publication Year: 2016
Topic: Marketing / General
Item Height: 0.1 in
Genre: Business & Economics
Item Weight: 4.7 Oz
Item Length: 9 in
Author: Steven Imke
Item Width: 6 in
Format: Trade Paperback
