Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Retail Marketing Management: The 5 Es Of RetailingISBN13:9781526446855ISBN10:1526446855Author:Grewal, Dhruv (Author)Description:In This New Text, Dhruv Grewal, A Leading Professor Of Marketing And Retailing, Explores The Complexities Of The Contemporary Retail Environment By Drawing On What He Refers To As The 5 Es Of Retailing: - Entrepreneurial, Innovative And Customer-Centric Mindset - Excitement - Education - Experience - Engagement These Are Illustrated Using A Wide Range Of Examples Such As Tesco, Kroger, Zara, Wholefoods, Groupon, And Together, The Framework And Examples Enable Readers To Navigate Today's Challenging Retail Environment Made Up Of Social Media, Retailing Analytics And Online And Mobile Shopping Retail Marketing Management Is Essential Reading For Students Of Retailing And Marketing, As Well As Practitioners Working In Retail Today Binding:Paperback, PaperbackPublisher:SAGE PUBNPublication Date:2019-01-22Weight:0.85 lbsDimensions:0.5'' H x 9.4'' L x 6.6'' WNumber of Pages:200Language:English
Price: 69.48 USD
Location: USA
End Time: 2025-02-03T08:56:24.000Z
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Book Title: Retail Marketing Management: The 5 Es Of Retailing
Item Length: 9.5in
Item Height: 0.4in
Item Width: 6.8in
Author: Dhruv Grewal
Publication Name: Retail Marketing Management : the 5 ES of Retailing
Format: Trade Paperback
Language: English
Publisher: SAGE Publications, The Limited
Publication Year: 2019
Type: Textbook
Item Weight: 13.9 Oz
Number of Pages: 200 Pages
