Description: Retail Marketing Management : The 5 Es of Retailing, Hardcover by Grewal, Dhruv, ISBN 1526446847, ISBN-13 9781526446848, Like New Used, Free shipping in the US
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:
- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement
These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Price: 134.2 USD
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Book Title: Retail Marketing Management : The 5 Es of Retailing
Number of Pages: 200 Pages
Language: English
Publication Name: Retail Marketing Management : the 5 Es of Retailing
Publisher: SAGE Publications, The Limited
Item Height: 0.6 in
Subject: Industries / Retailing, Marketing / General, General
Publication Year: 2019
Item Weight: 19 Oz
Type: Not Available
Item Length: 9.8 in
Subject Area: Référence, Business & Economics
Author: Dhruv Grewal
Item Width: 7 in
Format: Book, Other
