Description: Retail Marketing Management : The 5 Es of Retailing, Paperback by Grewal, Dhruv, ISBN 1526446855, ISBN-13 9781526446855, Brand New, Free shipping in the US
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:
- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement
These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Price: 53.03 USD
Location: Jessup, Maryland
End Time: 2024-08-27T22:03:10.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Retail Marketing Management : The 5 Es of Retailing
Number of Pages: 200 Pages
Language: English
Publication Name: Retail Marketing Management : the 5 Es of Retailing
Publisher: SAGE Publications, The Limited
Item Height: 0.4 in
Subject: Marketing / General, Industries / Retailing
Publication Year: 2019
Item Weight: 13.9 Oz
Type: Textbook
Item Length: 9.5 in
Subject Area: Business & Economics
Author: Dhruv Grewal
Item Width: 6.8 in
Format: Trade Paperback
