Description: Title: Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion Author: Heinrichs, Jay Publisher: Crown Publishing Group (NY) Binding: Paperback Pages: 480 Dimensions: 9.10h x 6.10w x 1.10d Product Weight: 1.06 lbs. Language: English ISBN: 9780593237380 The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully "Cross Cicero with David Letterman and you get Jay Heinrichs."--Joseph Ellis, Pulitzer Prize-winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs's Thank You for Arguing is your master class in the art of persuasion, taught by history's greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations, this fascinating book also includes an assortment of persuasion tips, such as: - The Chandler Bing Adjustment Match your argument to your audience (that is, persuasion is not about you).- The Belushi Paradigm Before people will follow you, they have to consider you worth following. - The Yoda Technique Transform a banal idiom by switching the words around. Additionally, Heinrichs considers the dark arts of persuasion, such as politicians' use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of "fake news" and political polarization. Whether you're a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience's priorities, as well as new and improved ArgueLab games to hone your skills. Ships Fast From The USA! Authorized Dealer
Price: 19.99 USD
Location: La Vergne, Tennessee
End Time: 2025-02-03T19:18:20.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: Crown Publishing Group (NY)
Number of Pages: 480 Pages
Language: English
Publication Name: Thank You for Arguing, Fourth Edition (Revised and Updated) : What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion
Publisher: Crown Publishing Group, T.H.E.
Publication Year: 2020
Item Height: 1 in
Subject: Communication & Social Skills, Speech, Negotiating, Linguistics / General
Type: Textbook
Item Weight: 16 Oz
Item Length: 9.2 in
Author: Jay Heinrichs
Subject Area: Language Arts & Disciplines, Self-Help, Business & Economics
Item Width: 6.1 in
Format: Trade Paperback
