Description: The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully "Cross Cicero with David Letterman and you get Jay Heinrichs."--Joseph Ellis, Pulitzer Prize-winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs's Thank You for Arguing is your master class in the art of persuasion, taught by history's greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Book and Mortar Record Store Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion -- Jay Heinrichs 16.86 The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully "Cross Cicero with David Letterman and you get Jay Heinrichs."--Joseph Ellis, Pulitzer Prize-winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs's Thank You for Arguing is your master class in the art of persuasion, taught by history's greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations, this fascinating book also includes an assortment of persuasion tips, such as: - The Chandler Bing Adjustment Match your argument to your audience (that is, persuasion is not about you). - The Belushi Paradigm Before people will follow you, they have to consider you worth following. - The Yoda Technique Transform a banal idiom by switching the words around. Additionally, Heinrichs considers the dark arts of persuasion, such as politicians' use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of "fake news" and political polarization. Whether you're a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience's priorities, as well as new and improved ArgueLab games to hone your skills. Author: Jay Heinrichs Publisher: Crown Publishing Group (NY) Published: 04/21/2020 Pages: 480 Binding Type: Paperback Weight: 1.06lbs Size: 9.10h x 6.10w x 1.10d ISBN: 9780593237380 About the Author Jay Heinrichs spent twenty-six years as a writer, editor, and magazine-publishing executive before becoming a full-time advocate for the lost art of rhetoric. He is Professor of the Practice of Rhetoric and Oratory at Middlebury College and lectures frequently on argument and persuasion, speaking to audiences ranging from Ivy League business students to NASA scientists to Southwest Airlines executives. He lives near Middlebury, Vermont.
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Genre 1: Books,Subjects,Self-Help,Communication & Social Skills
Label: Crown
Artist: Heinrichs, Jay
Album: Thank You for Arguing, Fourth Edition (Revised and Updated): What
Number of Pages: 480 Pages
Publication Name: Thank You for Arguing, Fourth Edition (Revised and Updated) : What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion
Language: English
Publisher: Crown Publishing Group, T.H.E.
Subject: Communication & Social Skills, Speech, Negotiating, Linguistics / General
Item Height: 1 in
Publication Year: 2020
Item Weight: 16 Oz
Type: Textbook
Subject Area: Language Arts & Disciplines, Self-Help, Business & Economics
Author: Jay Heinrichs
Item Length: 9.2 in
Item Width: 6.1 in
Format: Trade Paperback
