Description: The Business of Persuasion: Harold Burson on Public Relations (Rosetta Books, Hardcover, First Edition, 2017). 383 pages. Condition is Very Good in similar dust jacket; clean, firm binding, no writing or highlighting, no folded or torn pages. "The Business of Persuasion: Harold Burson on Public Relations," published in 2017, is a compelling memoir by Harold Burson, one of the most influential figures in the public relations industry. In this book, Burson shares his remarkable journey from studying at the University of Mississippi to serving in World War II, reporting on the Nuremberg trials, and co-founding the global PR firm Burson-Marsteller. Through personal anecdotes and professional insights, Burson illustrates the challenges and methodologies of public relations, offering valuable lessons on crisis management, corporate social responsibility, and maintaining integrity. His time-tested principles and iconic examples make this an essential read for anyone interested in the field of public relations. We welcome all offers and inquiries, more photos and information available upon request. Shipped securely and promptly with USPS mail.
Price: 40 USD
Location: Austin, Texas
End Time: 2024-12-07T00:13:53.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Edition: First Edition
Book Title: Business of Persuasion : Harold Burson on Public Relations
Number of Pages: 400 Pages
Language: English
Publisher: Rosettabooks
Publication Year: 2017
Item Height: 1.3 in
Topic: Public Relations
Genre: Business & Economics
Item Weight: 24.6 Oz
Author: Harold Burson
Item Length: 9 in
Item Width: 6 in
Format: Hardcover