Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Marketing Plan HandbookISBN13:9781936572564ISBN10:1936572567Author:Chernev, Alexander (Author)Description:The Marketing Plan Handbook (5Th Edition) Can Benefit Managers In All Types Of Organizations For Startups And Companies Considering Bringing New Products To The Market, This Book Outlines A Process For Developing A Marketing Plan To Launch A New Offering For Established Companies With Existing Portfolios Of Products, This Book Presents A Structured Approach To Developing An Action Plan To Manage Their Offerings And Product Lines Whether You Manage A Small Business Seeking To Formalize The Planning Process, A Startup Seeking Venture-Capital Financing, A Fast-Growth Company Considering An Initial Public Offering, Or A Large Multinational Corporation, You Can Gain Competitive Advantage By Translating The Marketing Planning Process Outlined In This Book Into A Streamlined Strategic Document That Informs Your Actions And Helps Avoid Costly Missteps Binding:Hardcover, HardcoverPublisher:Cerebellum PressPublication Date:2018-01-01Weight:1.04 lbsDimensions:0.38'' H x 9.25'' L x 7.5'' WNumber of Pages:148Language:English
Price: 119.92 USD
Location: USA
End Time: 2024-12-22T05:34:00.000Z
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Book Title: Marketing Plan Handbook
Item Length: 9.2in.
Item Height: 0.4in.
Item Width: 7.5in.
Author: Alexander Chernev
Format: Hardcover
Language: English
Topic: Marketing / General, Strategic Planning
Publisher: Cerebellum Press
Publication Year: 2018
Genre: Business & Economics
Item Weight: 16.8 Oz
