The SAGE Handbook of Digital Marketing by Annmarie Hanlon (English) Hardcover Bo

Description: The SAGE Handbook of Digital Marketing by Annmarie Hanlon, Tracy L. Tuten Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. Publisher Description Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing.Part 1: Foundations of Digital MarketingPart 2: Methodologies and Theories in Digital MarketingPart 3: Channels and Platforms in Digital MarketingPart 4: Tools, Tactics and Techniques in Digital MarketingPart 5: Management and Metrics in Digital MarketingPart 6: Ethical Issues in Digital Marketing Author Biography Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations.Originally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors award for the best worldwide results. As an early adopter, working in online marketing since 1990, Dr Hanlon is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the strategic use of digital marketing and social media in organisations, differences in practice between generations and ethical issues in practice.Annmaries SAGE textbooks include Digital Marketing, Strategic Planning and Integration and The Digital Marketing Planner.Follow her updates on Twitter @AnnmarieHanlon Tracy L. Tuten is a professor of marketing at Sofia University, USA and author of several books including co-author of the award-winning textbook, Social Media Marketing. Her first book, Advertising 2.0: Social Media Marketing in a Web 2.0 World, was followed by others on using social media and digital marketing for the enterprise, and the book, Advertisers at Work, which features interviews with luminaries in the field.Dr. Tutens publications have appeared in such journals as Journal of Marketing Communications, Psychology & Marketing, and Journal of Business Research. A two-time Fulbright Scholar, she frequently speaks around the world on marketing topics. Shes been recognized with teaching awards at her respective institutions and with national awards, such as the OHara Leadership Award in Direct & Interactive Marketing Education. In 2013, she was inducted into the Incredible Women of ECU series, which highlights female graduates of East Carolina University who have reached exceptional levels of achievement in their respective careers.Follow her updates on Twitter @brandacity Details ISBN 1529743796 ISBN-13 9781529743791 Title The SAGE Handbook of Digital Marketing Author Annmarie Hanlon, Tracy L. Tuten Format Hardcover Year 2022 Pages 592 Publisher Sage Publications Ltd GE_Item_ID:135699783; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. 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