Using Focus Groups in Research by Dr. Lia Litosseliti (English) Paperback Book

Description: Using Focus Groups in Research by Dr. Lia Litosseliti Focus groups are often under-used as a tool for research. This practical guide offers advice on: planning and organising focus groups; what types of questions to use; limitations and advantages of using these groups in research; collecting data at group sessions; and how to analyse data. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced Notes A series of broad discussions on various research methods. Author Biography Lia Litosseliti is Associate Professor in Linguistics at City, University of London, UK, and Senior Fellow of the Higher Education Academy, UK. Her research interests are in the areas of gender and language, discourse analysis and research methodologies. Table of Contents 1. Introducing focus groups-Preliminaries and definitions-What kind of focus group-Focus groups as a qualitative research method in the social sciences2. Benefits and limitations of focus group methodology-When to use groups and for what kinds of questions-Limitations of focus groups3. Planning and organising focus groups-Selecting the participants-The role of the moderator-Selecting a location and other praticalities of setting up focus groups-Ethical issues4. Developing and asking questions-The topic guide of questioning route-Types of questions-Kinds of questions5. Conducting focus groups-Before the focus group session-Stages of the focus group session-After the session6. Analysing focus group dataFurther readingReferences Review Intended as an introduction to Focus Groups for research students, this book is a god-send for anyone considering the pros and cons of this approach, and a valuable practical toolkit for putting focus groups together. Its academic background makes this even more useful. It is properly referenced throughout, and sufficiently rigorous for its stated purpose - supporting MPhil and PHD students. Despite this - or perhaps because of it - it is written in clear, accessible English and introduces all the necessary concepts as it goes along. * Amazon.Com Books * Review Quote Intended as an introduction to Focus Groups for research students, this book is a god-send for anyone considering the pros and cons of this approach, and a valuable practical toolkit for putting focus groups together. Its academic background makes this even more useful. It is properly referenced throughout, and sufficiently rigorous for its stated purpose - supporting MPhil and PHD students. Despite this - or perhaps because of it - it is written in clear, accessible English and introduces all the necessary concepts as it goes along. Details ISBN0826464726 Short Title USING FOCUS GROUPS IN Pages 104 Language English ISBN-10 0826464726 ISBN-13 9780826464729 Media Book Format Paperback DEWEY 001.433 Year 2003 Imprint Continuum International Publishing Group Ltd. Place of Publication London Country of Publication United Kingdom Illustrations further reading, references DOI 10.1604/9780826464729 UK Release Date 2003-12-01 NZ Release Date 2003-12-01 Translated from English Author Dr. Lia Litosseliti Publisher Bloomsbury Publishing PLC Series Continuum Research Methods Publication Date 2003-12-01 Audience Tertiary & Higher Education AU Release Date 2003-11-30 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:9488054;

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