Michael Stars

Valuable Content Marketing: How to Make Quality Content Your Key to Success

Description: FAST SHIPPING HASSLE FREE RETURNS SECURE PAYMENT EXCELLENT SERVICE Valuable Content Marketing: How to Make Quality Content Your Key to SuccessAuthor: Jefferson, Sonja,Tanton, SharonPublisher: Kogan PageAge Group: 15+Book Format: Hardcover Shipping Please make sure to double check your shipping and address information before you confirm and pay. Where do you ship? Currently, we ship online purchases Australia wide. How long till my item gets dispatched? In most cases, orders made before 2 PM will be dispatched same day or within 24 hours. In some cases, handling time may take longer. If this is the case, specific handling time will be displayed explicitly in the listing. How long until I get my order? Unless you live in a remote area, most orders will be delivered within 2-5 business days at your destination, remote areas may take a little bit longer. Who are my items shipped with? We use Australia Post, Couriers Please and Fastway for standard, registered and express shipping for orders up to 21kg. Payment How can I pay for my item? We offer convenient, safe and speedy payment via PayPal. PayPal helps protect your information with industry-leading security and for protection systems. When you use PayPal, your financial information is never shared with the 3rd party merchant. Within PayPal you may have the option to pay with a Credit Card, Bank Account, eCheck, or other payment options. Return Can I return my items? Yes. We accept accepts returns on Damaged or incorrect orders for up to 30 days. Faulty or Damaged Items If your item arrives faulty or not as described then you can return it to us within 30 days of purchase for a full refund. Changed your mind? If you change your mind about your item, As long as the item is still in factory sealed new condition it may be sent back to us within 30 days of purchase. The item must still be in its original condition and packaging.In these cases the customer will be responsible to pay the return postage. DESCRIPTION Valuable Content Marketing: How to Make Quality Content Your Key to SuccessAuthor: Jefferson, Sonja,Tanton, SharonPublisher: Kogan PageCategory: Business Strategy, E-commerce: Business Aspects, Business Communication & Presentation, Sales & Marketing, Customer ServicesAge Group: 15+Book Format: Hardcover WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Whether you're starting a business or aiming to grow, this book shows you how to get better results from your marketing efforts. Marketing with valuable content really works - this book shows you how to grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans. This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC. Table Of ContentsChapter - 00: Introduction; Section - ONE: Why valuable content?; Chapter - 01: Buying has changed. Has your marketing caught up?; Chapter - 02: What is valuable content and why does it win you business?; Chapter - 03: Guiding principles for your valuable content ; Section - TWO: What valuable content?; Chapter - 04: Blogging; Chapter - 05: Social media; Chapter - 06: Email newsletters; Chapter - 07: Search engine optimization; Chapter - 08: Deeper written content, e-books, white papers, SlideShares and published books; Chapter - 09: Video, audio, infographics and more; Chapter - 10: Widen your reach: PR, guest blogging, events and paid Advertising; Section - THREE: How to supercharge your business with valuable content; Chapter - 11: Pulling together a valuable content strategy; Chapter - 12: Making your website valuable; Chapter - 13: How to write valuable content; Chapter - 14: How to sell with valuable content: Chapter - 15: Winning the challenge of constant content generation; Chapter - 16: Troubleshooting Q&A: answers to the big content questions; Chapter - 17: Conclusion and your new manifesto for marketing people loveAbout Sonja JeffersonSonja Jefferson shows you what to write. A content marketing consultant and trainer with a background in professional sales, she founded Valuable Content, which helps business owners get their message across in the right way. She reaches the heart of the message, producing and sharing the right type of information to help a business grow. Sharon Tanton shows you how to write. Creative Director at Valuable Content, she is a copywriter with a background in crafting stories. Working in radio, television, magazine features and internal communications, she helps companies convey their message in a way that audiences appreciate. GUARANTEE We guarantee all items are genuine studio release products - no copies, counterfeit or faulty versions. If there is an issue with the playback of the item (the item is faulty), please contact us within 7 days of receipt so that we can resolve the issue for you. Please note, this does not include instances where you've purchased say, a region 2 DVD and it won't play in your region 4 player. You must check first that your player can play the region of the disc you are about to purchase. CANCELLATION I Have already checked out, can I cancel my order? We will be able to cancel your order if it has not been dispatched yet. Send us a message as soon as possible and we will do our best to cancel your order before it gets sent out. My order has been dispatched, can I cancel my order? If your item has already been sent out, you are able to return it to us under our Return Policy. As long as the item is still in factory sealed new condition it may be sent back to us within 30 days of purchase. The item must still be in its original condition and packaging.In these cases the customer will be responsible to pay the return postage. CONTACT More Questions? If there is any problem, please contact us. We would rather issue a refund or a replacement item than have an unhappy customer. Our customers come first and we would love to hear from you. Feel free to CONTACT US at any time with any questions or concerns and we will be more than glad to assist you. Copyright © | All Rights Reserved

Price: 50.95 AUD

Location: Melbourne

End Time: 2024-11-29T01:10:35.000Z

Shipping Cost: 18.08 AUD

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Valuable Content Marketing: How to Make Quality Content Your Key to SuccessValuable Content Marketing: How to Make Quality Content Your Key to Success

Item Specifics

Return shipping will be paid by: Buyer

Returns Accepted: Returns Accepted

Item must be returned within: 30 Days

Return policy details:

Book Title: Valuable Content Marketing

Brand: Kogan Page

MPN: Does not apply

Manufacturer Part Number: Does not apply

Number of Pages: 328 Pages

Language: English

Publication Name: Valuable Content Marketing: How to Make Quality Content Your Key to Success

Publisher: Kogan Page Ltd

Publication Year: 2015

Subject: Marketing

Item Height: 235 mm

Item Weight: 435 g

Type: Textbook

Author: Sharon Tanton, Sonja Jefferson

Item Width: 165 mm

Format: Paperback

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